Discover the 2026 summer campaign in Reus focused on Gaudí
Reus is preparing for a summer that promises more than just sun and beach: the hometown of Antoni Gaudí wants to prove that its modernist legacy is more alive than ever. The summer 2026 campaign, which starts on June 1 and runs until September 30, aims to encourage visitors to stay longer and enjoy a full, varied, and quality tourist experience.
But it’s not just about enjoying the city, but feeling it as a starting point to discover the history, culture, and commerce that make it unique. This is the key for Reus to be not just a stopover, but a destination in itself.
Improvement of spaces and services for visitors
Extended hours at main points of interest
Reus has committed to facilitating visits to its emblematic spaces. The Gaudí Centre, Pavilion 6 of the Pere Mata Institute, the Bell Tower, the Prioral Church of Sant Pere, and the Enological Station now open more hours to adapt to tourists’ needs. This means more flexibility and less rush to enjoy every corner.
The summer 2026 hours are:
| Space | Summer hours |
|---|---|
| Gaudí Centre | Monday to Saturday, 10am-8pm; Sundays and holidays, 10am-2pm |
| Pavilion 6 Pere Mata Institute | Monday to Saturday, 11am-2pm and 4:30pm-6:30pm; Sundays and holidays, 11am-2pm |
| Bell Tower | Monday to Saturday, 11am-2pm and 5pm-7pm; Sundays and holidays, 10am-2pm |
| Prioral Church of Sant Pere | Monday to Saturday, 10:30am-1:30pm and 4:30pm-7:45pm |
| Enological Station | Fridays 11am-2pm; Saturdays 10am-2pm and 6pm-8pm; Sundays and holidays 10am-2pm |
Improved attention for a hassle-free visit
The Department of City Promotion has not only extended hours but also strengthened visitor care to ensure each person finds exactly what they are looking for, whether culture, history, or leisure. This makes Reus more than a stop: it’s an experience that people want to repeat.
Guided tours and themed routes for all tastes
Easy and accessible purchase at ticket.reusturisme.cat
If you like to be led by hand, the platform ticket.reusturisme.cat makes it easy. You can buy tickets for multiple guided tours that show the city from new and interesting perspectives, combining culture and entertainment.
Digital game and “Visit Reus!” wristband for families
The fun doesn’t stop here: an interactive digital tool allows you to discover Reus through play, especially designed for families. Available in Catalan, Spanish, English, and French, this initiative surprises both young and old at every corner. The “Visit Reus!” wristband remains the classic passport to access the most emblematic places.
Commerce, gastronomy, and heritage: the combination that moves the city
“Enjoy summer in Reus” campaign to highlight Gaudí
Reus not only showcases its modernist heritage but also projects it as a distinctive feature during the Year of Gaudí celebration. The communication campaign reaches diverse audiences: summer tourists, nearby visitors, and families, with presence in national media and a strong focus on social networks.
The summer passport that rewards local purchases
This season, the city promotes commerce and gastronomy with a summer passport that works with stamps: with 5 stamps, a tote bag; with 10, a t-shirt; and with 15, a towel from the Year of Gaudí. The only requirement? Buying at different establishments regardless of the amount. The prizes are to enjoy the summer with a modernist touch and are distributed at the Gaudí Centre while supplies last.
The combination of heritage, culture, and commerce makes Reus a unique destination for anyone wanting to discover its most authentic soul.
Source of the article: Reus City Council
