Tarragona launches four websites and a new image to become an Intelligent Destination
Tarragona has launched four new websites and a new visual identity within the strategic project ConecTarragona. The goal? To become one of the Smart Tourist Destinations of reference.
The initiative is driven by the Tarragona City Council through the tourism office @TGNturisme and aims to renew the way the city communicates and presents itself to the digital world.
The ConecTarragona Project
What is it and what does it seek?
ConecTarragona is a clear commitment to modernize the city’s tourism strategy. With the implementation of this new platform, Tarragona wants to improve the visitor experience and optimize tourist management with digital resources.
Main elements
The project includes the creation of four websites that offer updated information and functionalities adapted to the needs of tourists and residents. In addition, a new visual identity has been designed to unify Tarragona’s image as a destination.
Local and digital impact
For visitors
With more intuitive and updated websites, visitors can easily access services, activities, and information about Tarragona. This improves usability and fosters a more attractive perception of the city.
For the city
A renewed visual identity strengthens Tarragona’s positioning, not only at a tourist level but also as a digital city. This change can influence an increase in visitors and local economic dynamization.
Keys to the new strategy
New technologies and tourism
The use of digital platforms and a coherent image contribute to consolidating Tarragona as a Smart Tourist Destination, where technology improves management and tourist appeal.
Reactions and expectations
Despite being new, the project is seen as a commitment that could mark a before and after in local tourist promotion. Now it remains to be seen if the short-term results will live up to the ambition.
If Tarragona wants to be smart, the first step is for its digital image to appear so. However, it cannot remain just four nice websites.
Source of the article: Tarragona City Council
