Mercadona lowers prices of milk, potatoes, and oil on one hundred key products

The chill in the milk aisle at Mercadona has changed tone: now, Hacendado whole milk is no longer that product that makes you hesitate about buying it or not. At 0.96 euros per liter, it has slipped into the price range that makes you think "it’s worth it." And not just the whole milk: there is lactose-free whole milk at 1.03 euros, semi-skimmed at 0.84, and skimmed at 0.82 euros per liter, all with a slight but significant price drop.

But milk isn’t the only star. Potatoes, which never fail in Mediterranean cooking, have seen the 5 kg sack drop from 6.15 to 5.6 euros, and oil, that product that makes the end-of-month bill jump, gets a cut we didn’t expect. Refined sunflower oil now costs 1.66 euros per liter and extra virgin olive oil drops to 3.95 euros.

The star products of the price drop

Milk, the basket’s star

The different varieties of Hacendado milk have experienced a drop of between 4% and 8%, depending on the type. This reduction comes after Mercadona had already made a similar move with eggs, another classic daily purchase.

The chain, which calls its customers “its bosses,” seems intent on easing the price increase caused by inflation, especially marked by the conflict in Iran affecting energy prices and other raw materials.

Potatoes and oil, significant drops

Potatoes, which often end up being the kitchen’s wildcard, now have a gentler price at Mercadona. The price drop per kilo is notable and draws attention at a time when everything is rising.

Regarding oil, the price reduction of a liter of sunflower oil and extra virgin olive oil offers a small respite on the shopping bill. This pricing strategy also seems aimed at maintaining loyalty in a market where competition is fierce.

Other products and the context of the discount

A hundred more products on the list

Besides the classics, Mercadona has lowered the price of over a hundred products, from yogurts to pastas and crushed tomatoes, including cookies and coffee. All in all, a gesture that directly impacts the wallets of millions of “bosses.”

This low-price policy comes just after Mercadona opened its first 'Store 9' in Catalonia, a move showing the company in full growth and eager to set trends.

A discount amid ongoing inflation

Inflation keeps doing its thing, but Mercadona has decided to lower prices when most expected constant increases. According to internal sources, this strategy seeks to Mercadona will eliminate some historic sections to focus on the essentials and better adjust costs.

The consumer, increasingly demanding, now receives unexpected news: cheaper basic products without apparent loss of quality. But the question is whether this trend will last beyond April or be a parenthesis in the inflationary scenario.

What does this drop mean for the consumer?

Relief in the basic basket

With milk, potatoes, and oil cheaper, the basic shopping basket receives relief we haven’t seen in months. Beyond the numbers, this means some breathing room for families who see everything rising except essentials at Mercadona.

The perception of lower prices may end up generating more traffic in supermarkets, an effect the chain seems to seek despite current widespread skepticism.

The challenge of maintaining trust

Mercadona knows consumers don’t forgive if they perceive products worsening or the discount being a marketing trick. Therefore, maintaining quality in these basic products will be key to keeping the loyalty of the “bosses.”

As a curiosity, some employees quietly comment that this drop is a direct response to competition, which has not stopped pressuring with aggressive offers and promotions.

The reality is that, at this point, the price drop at Mercadona is noticeable, and significantly, for those who do the weekly shopping.

The Valencian chain, under Juan Roig’s watch, has once again put the competition on the ropes by lowering prices that seemed untouchable.