Pastisart doubles the Roda de Berà plant with 18 MEUR
The bakery industry Pastisart has made a move that does not go unnoticed: doubling the capacity of its plant in Roda de Berà. A move that not only involves a physical expansion, but also a clear commitment to employment and innovation with a new range of fermented products.
All this, at a crucial moment for the food sector, and with the institutional presence that adds weight to the operation, such as the Minister of Economy and Finance, Alicia Romero, who inaugurated this new project in the l'Avenar industrial estate.
The investment and expansion that transform Roda de Berà
18 MEUR to expand the 7,000 m² plant
Pastisart has invested 18 million euros to expand its production plant in the l'Avenar industrial estate. This expansion represents a growth of 7,000 square meters that doubles the current factory capacity.
This expansion is not only physical. It is a step that consolidates Pastisart as the third largest manufacturer of frozen bakery and pastry products in Spain, according to official data.
Benefits for the local economy and employment
The increase in production capacity also means more jobs. Pastisart already employs more than 200 people, but this project foresees the creation of new positions, a boost for the local economy.
The renewed factory becomes an economic engine that projects Roda de Berà onto the list of industrial benchmarks in the Tarragonès region.
Innovation with fermented products and new horizons
New line of laminated fermented dough
The main novelty presented by Pastisart is the new line of fermented laminated dough products. This launch represents a commitment to innovation and diversification of the catalog, which could mark a before and after in the market.
These products, which require more complex processes, are part of a strategy to attract new consumers and open new distribution channels.
Exports to twenty countries
Regarding the international projection, Pastisart is not playing small. It already exports to about twenty countries, and this expansion aims to strengthen its external presence, improving production and quality to satisfy demanding markets.
The Roda de Berà plant thus positions itself as a key hub for the export of frozen bakery and pastry products.
Reactions and official data about the project
Institutional presence at the inauguration
The Minister of Economy and Finance, Alicia Romero, was in charge of symbolically inaugurating this expansion, a gesture that highlights the importance of the investment for the region and the Catalan agri-food industry.
Local representatives emphasized that this expansion strengthens the Tarragonese industry, which despite difficulties, remains competitive and innovative.
Pastisart in numbers
| Aspect | Detail |
|---|---|
| Investment | 18 million euros |
| Expansion | 7,000 square meters |
| Capacity | Double the previous one |
| Employees | More than 200 |
| Export | 20 countries |
Now, the big question: how is it possible that a bakery factory goes from being just another to a national benchmark without losing its artisanal touch? The answer lies in the balance between technological investment and respect for tradition, a formula that seems to work at Pastisart.
Maybe it’s not just flour and yeast, but a bit of industrial magic.
Source of the article: Editorial | ACN
