ConecTarragona: 2 smart routes to discover Tarragona by playing
Tarragona debuts smart routes that are not just for walking, but for playing, discovering, and surprising yourself. Did you perhaps already know? Now, exploring the city is done with challenges and augmented reality.
The ConecTarragona project, promoted by the City Council through the Municipal Tourism Board, began its implementation in 2026. With digital tools and interactive experiences, it aims to attract both tourists and residents.
What ConecTarragona is and how it works
Gamification and augmented reality to rediscover Tarragona
ConecTarragona is not just any route. It combines thematic games, challenges, and rewards to make visiting key points of Tarragona more attractive. Augmented reality adds a digital layer that transforms the environment, offering cultural and urban content in a new and participative way.
This means that you don’t just pass by the heritage sites, but you interact with them through your mobile or tablet. It is a personalized experience that connects the visitor with history, local commerce, and the city’s public spaces.
Complementary digital tools: Mou-te Tarragona and Rutes Tarragona
The project includes two digital platforms. The first, Mou-te Tarragona, calculates multimodal routes adapted to the user’s preferences and mobility. The second, Rutes Tarragona, offers cultural and natural content with integrated city promotion.
These tools allow combining transport, walking, and recreational activities, offering a complete experience adapted to different types of audiences. These platforms are expected to be the future of exploring Tarragona in a more sustainable and attractive way.
Funding and project deployment
Next Generation funds and implementation phases
ConecTarragona is financed with European Next Generation resources that promote digitalization and innovation. Deployment will be done in three phases, starting with central areas and progressively expanding to other neighborhoods and nearby municipalities.
The idea is to reach a broad audience with diverse profiles: from tourists seeking new experiences to residents who want to better know their city.
Expected impact for Tarragona
This initiative also aims to revitalize local commerce and enhance culture, creating a cycle where technology helps to boost the economy and urban leisure. Visitors will enjoy a Tarragona more alive and connected than ever.
It also seeks to promote sustainable mobility thanks to the multimodal integration that Mou-te Tarragona offers.
How to access and what you need to know
Subscribe and use the routes
Access to the digital tools requires registration or being a user of services linked to the City Council. Media and companies can contact the Municipal Tourism Board for more information and to collaborate in promotion.
For individual users, using the applications is designed to be intuitive and accessible, with integrated guides and tutorials.
What’s next
The following phases foresee expanding content, routes, and integration with other tourist and cultural services. More gamification elements and immersive experiences are also expected to keep interest active.
The Tarragona people know will change, but without losing its essence: a place to discover on foot, but now with technology that will make sure no one gets bored.
If you thought you had seen it all, we invite you to test ConecTarragona and see how the city transforms under your steps.
Source of the article: Editorial | ACN
