Action Plan 2025-2028: the engine that Reus wants to reactivate employment
Reus faces an economic challenge it cannot afford to ignore. Employment and quality of life depend on a plan that is not just empty words. This Wednesday, the 2025-2028 Action Plan is presented, the document that aims to set the course for the coming years.
The initiative is the work of the Department of Business, Training, and Employment, coordinated by IMFE Mas Carandell, and aims to extend its influence throughout the Camp de Tarragona. The project has been developed with the consultancy J3BTres Consulting and is supported by the Public Employment Service of Catalonia and the Ministry of Employment and Social Economy.
The pillars of the action plan
Diagnosis and citizen participation
A plan is not a plan if it is not grounded in reality. For this reason, the process has included a detailed diagnosis that gathers the current socioeconomic situation of Reus. Two collaborative sessions have been held with businesses, entities, and experts during 2025, along with in-depth interviews with key local actors.
This fieldwork has ensured that the plan is not a blank slate but a document with a solid foundation and realistic vision, leaving nothing to chance. Intense collaboration is the only path to smart and sustainable economic development.
Central axes and objectives
- Promote quality employment, avoiding the precariousness too many already suffer.
- Improve professional qualifications to adapt to a changing labor market.
- Offer career guidance and support to both active workers and the unemployed.
- Strengthen services for businesses to make them more competitive and connected to the territory.
- Consolidate territorial cooperation with a global vision of the Camp de Tarragona.
The presentation at Mas Carandell: a key event
Moment of contrast and validation
On April 29, from 12 to 2 p.m., Mas Carandell becomes the stage where the final document is presented. This is not just a formality: those attending will be able to validate and prioritize the proposed projects.
Participation is crucial so the plan does not remain forgotten in a drawer. This means that residents, businesses, and entities hold the strategy that will shape Reus’s socioeconomic future in their hands.
Òscar Subirats, the councilor with the most at stake
Òscar Subirats, who leads the Department of Business, Training, and Employment, does not hide his confidence in the project: “We have worked with rigor and real commitment to design a transformative plan. Now it is time to share it and validate it with the citizens.”
His voice represents the will of an administration that wants to break inertia and make a mark, not only in Reus but throughout the Camp de Tarragona.
The immediate challenges and territorial cooperation
Implementation and monitoring
Mas Carandell, as the engine coordinating the process, also takes on the challenge of driving the plan’s implementation. There is no room for stagnation: we must move from words to action.
The support of the Public Employment Service of Catalonia and the Ministry of Employment and Social Economy strengthens the strategy, but urgency and precision will be key to maintaining momentum.
A solid model for the entire Camp
The plan is not just for Reus. It has an open outlook towards the entire Camp de Tarragona and seeks to establish alliances that enable truly sustainable economic development aligned with real needs.
Cooperation among city councils, businesses, and social agents must be more than a cliché to become a driving force for change. Without this, it will be difficult to break the vicious cycle of unemployment and precariousness.
If you are from Reus and care about how you will live in the coming years, the plan is in your hands. Now the city just needs to make it its own and make it work.
Source of the article: Ajuntament de Reus
