Rieju opens factory in Catalonia: the oldest Spanish brand
Imagine a brand that has been manufacturing motorcycles nonstop since 1945 and now decides to take a giant step in its history. In Vilamalla, in the province of Girona, Rieju is preparing to change everything.
If you thought it was just any expansion, wait to find out what this new factory means for a company that, in the first quarter of 2026, is already the eighth brand in registrations in Spain. The reality is that Rieju wants more than just to produce: it wants to set the pace.
Rieju, the oldest Spanish brand, opens a new industrial chapter in Catalonia
Rieju, the Gerundense two-wheel legend, has laid the first stone of a factory that is much more than a warehouse or an assembly line. With a land area of 71,973 square meters and a built surface of 27,100 square meters, this new infrastructure aims to strengthen production capacity and move towards full digitalization.
The leaders of Rieju, headed by Jordi Riera, and the engineering company EGEIN, have emphasized that the new plant is not only about producing more motorcycles but about doing so with greater efficiency and flexibility, preparing for an increasingly competitive and changing international market.
An ambitious project in Vilamalla
The project, still in its early phase, has already begun with earthworks. The future factory will have five assembly lines, two warehouses, and offices, all designed to optimize both manufacturing and logistics.
Designer Montse Riera has created a space that combines modernity and functionality, maintaining the essence and values of the brand, which has grown from its territory but with its eyes set on the future.
Commitment to innovation and tradition
Rieju has never abandoned its link with Catalonia, and this new plant accentuates it. The investment is backed by the PERTE for the Electric and Connected Vehicle, a guarantee that reinforces the commitment to sustainable mobility and industrial transformation.
With this bet, the brand prepares for a phase of growth, innovation, and international projection, maintaining its position as a benchmark in the motorcycle sector in Spain.
The great success of the Travel range and its influence on the new plant
The Travel range, key for the brand
The Travel catalog has been the key for Rieju to gain prominence in 2026. This has driven the need for more agile and flexible manufacturing, which the new Vilamalla factory is designed to satisfy.
The popularity of models adapted for the A2 license has caused an increase in registrations that demands a quick and efficient production response.
Manufacturing designed for competitiveness
The new industrial complex not only aims to produce more units but also to adapt to technological and market demands. Digitalization and innovation will be fundamental pillars to keep Rieju among the leading brands.
Improved processes will allow a more competitive and sustainable response to the motorcycle industry, which never stops changing.
The new factory: a strategic bet for the future
Infrastructure and growth capacity
The plant is conceived to be an engine of innovation, with a design that optimizes logistics and manufacturing, and that can scale according to market needs.
With five assembly lines and modern facilities, Rieju positions itself to remain relevant and competitive.
Timeline and institutional support
The goal is to have the factory operational in the first quarter of 2028, a challenge supported by the funds from the PERTE for the Electric and Connected Vehicle, driving the mobility of the future.
The project is a clear declaration of Rieju’s intention to expand its scope and consolidate growth without losing contact with its roots.
The reality is that Rieju, the oldest Spanish motorcycle brand, not only opens a factory in Catalonia, but also reaffirms its position as a sector benchmark with a clear bet on innovation, digitalization, and international expansion.
