Ferrari Luce: the first 100% electric to shake the Italian stock market
A Ferrari that doesn’t make noise? That alone already causes more than one headache for the purists. And when it comes to the brand’s first 100% electric model, the shock is even stronger: Ferrari shares fell 8.37% on Tuesday at the Milan Stock Exchange.
But it’s not just a matter of numbers on the screen. The Luce, as it has been named, wants to be a different Ferrari: five seats, more than a thousand horsepower, and zero tailpipe emissions. Too revolutionary? Maybe.
The Ferrari Luce: a giant leap with 1050 electric horsepower
With four electric motors, one at each wheel, the Luce delivers a total power of 1050 HP and a torque of 7750 Nm. It’s no ordinary car: it accelerates from 0 to 100 km/h in just 2.5 seconds and can reach 310 km/h. All powered by a 122 kWh battery and an 800-volt architecture, providing an electric range of 530 km.
The control of each wheel is so precise that the vehicle updates data 200 times per second, guaranteeing lateral dynamics and comfort that, according to Ferrari, are unprecedented. Additionally, the Italian brand has achieved a 70% reduction in CO2 emissions during production thanks to the use of secondary aluminum alloys.
Design and interior that blend past and future
Externally, the Luce is an aerodynamic Ferrari with an aesthetic that mixes classic and modern touches. The interior, with five seats, retains the Ferrari spirit but with a new architecture where the steering wheel and instrument cluster form a unique, user-centered interface.
A Ferrari for four or five?
The name Luce, which means "light" in Italian, was unveiled in an unusual setting: in front of Pope Leo XIV and the Italian president at Castel Gandolfo. Ferrari’s president, John Elkann, clarified that it is not a four-door car, but the first Ferrari with five seats. The pontiff, surprised, took the driver’s seat while listening to the explanations.
Reactions and the stock market drop
Why did the shares fall?
The market’s reaction was not kind to Ferrari. After the Luce presentation, shares lost 8.37% and closed at 284.05 euros per share. Some analysts point out that despite the spectacular figures and technical innovation, the shift toward electricity scared off the more traditional investors.
Opinions from within
Benedetto Vigna, Ferrari’s CEO, highlighted that this model offers “unique behind-the-wheel emotions” and extraordinary performance, designed for both longtime fans and new followers. Test driver Raffaele De Simone was among the voices involved in the presentation, emphasizing the instant response of the motors that can reach 30,000 rpm and the ease of going from zero to full power in less than a second.
What does the Luce mean for Ferrari and the industry?
An unexpected turn in tradition
Ferrari has ventured to break molds with an electric model that not only bets on power but also on an interior design meant for five occupants. This is no less than a risky move for a brand that has always embodied sportiness and exclusivity in two or three seats.
The future is full of doubts and expectations
While the automotive industry advances toward electrification, the Luce wants to put Ferrari at the forefront of innovation without giving up its essence. But the reality is that the stock market drop shows that the transition will not be easy for investors or brand lovers. Time will tell if this Ferrari lights the way or if the market is still not ready.
Ferrari has shown confidence in its new path, but while the Luce prepares to conquer roads and showrooms, investors continue processing a reality that is far from the traditional image of Ferrari. A car that thinks it’s a sports car, but no longer makes noise.
