The Gaudí train of Reus: the boost local commerce needs

The Reus Shopkeepers' Union launches the Gaudí Train to boost local commerce during the summer. This initiative will travel through the city's most emblematic streets, offering a unique route for residents and visitors.

With a clear commitment to revitalizing local commerce, the train will connect points such as Raval de Santa Anna and La Fira Shopping Center, providing a new and attractive experience that goes beyond simple shopping.

The Gaudí Train Project

What is the Gaudí Train and how will it operate?

The Gaudí Train is an initiative of the Reus Shopkeepers' Union (UBR) that will run during the summer, from July 1 to August 29, aimed at promoting and energizing local commerce. It operates from 10:00 a.m. to 1:30 p.m. and from 5:30 p.m. to 9:30 p.m., coinciding with the times of highest tourist flow in the city.

It will make two routes with stops at strategic points: Raval de Santa Anna, Portal de Jesús, Fossar Vell, Central Market, and La Fira Shopping Center, creating a direct connection between commercial areas and points of interest.

Which points of interest does the train connect?

The route has been designed to link key places of local commerce and culture. This means it not only serves as transportation but also offers a tourist route with added value. Thus, the train helps to highlight the city and its emblematic establishments.

Furthermore, during the journey passengers can access an audio guide via a QR code with tourist and commercial content related to the route, enhancing the experience for users.

How to participate and what it offers users

How can I board the Gaudí Train and what is the cost?

Boarding the train is easy and accessible. Customers who make purchases at stores affiliated with the Reus Shopkeepers' Union or at La Fira Shopping Center can obtain free tickets valid for a single journey, turning every purchase into an experience with an immediate reward.

There is also the option to purchase a paid ticket for 5 euros, which allows unlimited boarding and disembarking throughout the day. This dual ticket system encourages both loyalty and flexibility for users.

What key event does the initiative have for this summer?

The inauguration of the Gaudí Train will take place on July 1 at 8:00 p.m., with a summer party at SoldeNit. Attendees, with prior invitation or registration, will be able to get to know the new train and enjoy a festive atmosphere with live music, creating a meeting space between merchants and residents.

This presentation is a clear sign of UBR's commitment to making summer a time of activity and vitality for downtown Reus.

Impact and commitment to local commerce

Why is this initiative key for local commerce?

The Gaudí Train is not just a means of transport but a commitment to strengthen the commercial fabric of Reus in a crucial period. In a city with numerous century-old shops, the goal is to keep this commercial DNA alive and make it attractive to everyone.

The train bets on innovation and visibility for local shops, with the intention that residents and tourists explore and discover all the offerings the city can provide.

How is the link between commerce and tourism strengthened?

The combination of the train with the digital audio guide creates added value that connects culture, history, and commerce. This allows the visit to become a complete experience, not just a journey or a purchase.

From the Reus Shopkeepers' Union, they want to continue this approach throughout the year, but especially during the summer, when the city becomes more dynamic and receptive to new initiatives that generate economic and social movement.

With this project, the Reus Shopkeepers' Union confirms that local commerce can innovate and adapt to new times without losing its essence. A train that not only transports people but also drives the city and its commercial heart.

The question is: are you ready to board and discover the city in a different way?

If you are a resident or tourist looking for a unique experience, the Gaudí Train is the most comfortable and fun way to get to know Reus and its old and new shops. Don’t just hear about it, live it firsthand.

In the end, this initiative doesn’t just move streets, but also moves people, purchases, and hopes that the city needs to keep growing.

Article source: Reus City Council