Why are the fishmongers disappearing from Mercadona? The secret revealed

Mercadona has launched a plan to radically transform its supermarket model, aimed at better responding to the needs of its 'heads,' the term it uses to refer to customers. This evolution, known as the T9 model, not only affects the layout of products but also the way fish is offered.

In this process, the fish counter section is being replaced by a format in which fish is sold cleaned and prepared in refrigerated trays, almost as if it were meat or cold cuts. This change promises more freshness and a faster, more practical shopping experience.

The new fish market model at Mercadona

The transformation of the fish market represents a break from the traditional counter where the customer could choose the whole piece directly. Now, Mercadona bets on trays with fish already cleaned and cut, available in the refrigerated section.

This is very similar to what it already does with butcher and deli sections, and it is said to facilitate logistics, as it allows minimizing the time between catch and sale.

Advantages of selling fish in trays

• Greater freshness guaranteed thanks to shortening the time between catch and consumption.
• Fish can be kept for up to six days after purchase, a notable improvement over the traditional system.
• Quicker shopping, without queues at the fish counter or unnecessary waits.
• More variety of cuts and products adapted to customers’ needs.

Recommendations for storage and cooking

Mercadona recommends storing the trays by freezing them with special freezing bags and consuming them in less than a month. It also advises cooking thawed fish at over 70 degrees for at least two minutes to ensure food safety.

Reducing the time from sea to table

Mercadona’s main goal is to minimize the time it takes for fish to reach the store after being caught. This strategy not only improves quality but also offers a product with better finishing and a smoother shopping experience.

Relationship with local suppliers

The chain maintains its collaboration with local suppliers, ensuring the variety and freshness of the fish offered, now adapted to this new format.

Impact on the customer experience

According to Mercadona, the disappearance of the traditional counter and the adoption of refrigerated trays allows for faster service and avoids queues and waits that often cause frustration.

Perspectives and market opinion

Internal sources assure that this renovation is part of a global commitment to a more efficient model adapted to current demand, where convenience and quality are key. But, how will customers receive this radical change?

Divided opinions

Some users appreciate the convenience and freshness guaranteed by the new format, while others regret the loss of personal interaction with the traditional fishmonger, who often offers advice and a more artisanal touch.

The future of fishmongers in large retail

Mercadona’s move may set a trend that other chains will eventually follow, favoring more practical formats that reduce direct handling of the product, prioritizing safety and freshness.

This change is nothing but a reflection of the constant modernization Mercadona drives to remain a leader in the sector, as it has recently shown with initiatives like Mercadona lowers.

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The reality is that Mercadona has bet on a revolution in its fish market model that, while changing the way we buy fish, can offer a fresher and less slow experience. And you, what do you think?