What Mercadona says when you ask If you can Freeze their New Fish

Mercadona has made a leap forward with its new fish sales model, betting on a more sustainable offer adapted to actual consumption. Fish is no longer sold loose, but in clean trays ready to consume, an idea that promises to speed up shopping and improve perceived quality.

But, as with any change involving the fridge, doubts have arisen about the convenience of freezing this fish. Mercadona has responded clearly to this question, but with nuances not everyone expects.

Mercadona and the new fish in trays: what really changes?

From traditional fishmongers to the technical tray

Mercadona listened for two years to thousands of opinions and data collected at its stores to improve the fish service. The result? Fish prepared in trays that guarantee less waiting, better presentation, and a wider offer that adapts to buyers’ real needs.

According to internal sources, this change is not just a hipster trend, but a commitment to a sustainable and quality model led by Juan Roig, which seeks to reduce environmental impact and food waste.

Customers’ doubts: to freeze or not to freeze?

The top question has been: can the fish in trays be frozen? Mercadona answers yes, but with conditions. There are exceptions indicated on the label, where freezing is not recommended or may cause a loss of properties.

To avoid ruining texture or flavor, the chain suggests that if the tray has been opened, the fish should be transferred to special freezer bags, tightly sealed and airtight. No putting the original tray in the freezer and expecting miracles.

Practical tips for freezing Mercadona fish in trays

Golden rules for maintaining freshness

• Duration in the fridge: fish can last several days without problems.
• Freezing: yes, but only if the label does not say otherwise.
• Opening the tray: use airtight bags to avoid freezer burn.
• Consumption after freezing: it should be done within a month to ensure the best quality.

What to do with thawed fish?

If fish is thawed and refrozen (this is not very recommended, but in reality it happens), Mercadona’s recommendation is to cook it at over 70ºC for at least two minutes to avoid health risks.

This guideline is especially relevant for those who prefer to freeze and thaw multiple times but want to maintain food safety intact.

Impact and opinion: what does the sector and customers say about this change?

A turn in fish sales that has sparked debate

The transformation of fish at Mercadona has not gone unnoticed. According to the Mercadona fishmonger in Valencia, speed and cleanliness have improved, but some customers miss the direct contact with fresh loose fish.

Likewise, experts in food sustainability praise the move toward products better adapted to responsible consumption and less waste, although some doubt the real impact of the plastic packaging used in the trays.

Customers, between convenience and distrust

Many buyers appreciate that fish in trays avoids mess and facilitates quick shopping, but they keep wondering if freezing this fish is a good idea or outright a risky adventure.

A regular Mercadona user expressed it like this: “It’s practical, but I prefer to buy fresh fish and freeze it myself; I don’t know if the tray fish will withstand freezing as well as they say.”

But, if you want to stay updated on all the news and offers, don’t miss checking out the latest news about Mercadona lowering the price of a hundred basic products or explore more recent content about Mercadona |.

The reality is that Mercadona has marked a before and after in the way fish is sold, and now only the consumer remains to adapt to these new rules of the game, especially when it comes to freezing the trays without losing quality or flavor.