New motorhomes from €70,000, for whom are they?
New motorhomes traveling on Spanish roads have a price that does not drop below 70,000 euros. These machines on wheels attract a very specific audience: mainly seniors with a medium-high purchasing power, who value contact with nature and environmental sustainability.
The caravaning sector has experienced a notable boom, especially since 2020, when the pandemic boosted the need to escape routine and enjoy open spaces. According to Carlos Landín, organizer of the Atlantic Caravaning Show in Vigo, this year is consolidating as one of the most important for the industry, with more than 400 vehicles exhibited and a strong presence of brands.
The profile of motorhome buyers in Spain
A senior and conscious audience
The market transformation has made the typical user now a senior concerned about the environment and with the economic availability for a considerable investment. Liberal professionals and people with medium-high purchasing power are the main buyers of motorhomes and campers, vehicles that combine versatility and comfort.
Prices and types of vehicles
New vehicles often exceed 70,000 euros, with models that can reach 9 or 10 meters in length. In addition to traditional motorhomes, demand is also growing in the segment of camper vans, which offer a more versatile option for daily use and leisure thanks to their modular systems.
The economic and tourist growth of caravaning
Direct impact on municipalities
Caravaning is not just a trend: it generates a direct economic impact on municipalities that invest in this tourism. It is estimated that each vehicle leaves an average daily spending of 250 euros, clearly benefiting local commerce and hospitality.
The great exhibition in Vigo
The Atlantic Caravaning Show at the Vigo Fair Institute brings together more than 20 brands in 16,000 square meters, offering new and used vehicles. In addition, a free overnight area is made available for nearly 500 motorhome users from all over Spain.
The sector's demands and necessary regulation
Reference to French regulations
Sector professionals demand regulation similar to that of France, where caravaning is more controlled to avoid overcrowding issues and facilitate parking. Carlos Landín insists that the solution is not to prohibit but to set specific zones for these vehicles which, let us remember, can be huge.
Infrastructure and future
The sector also requests an improvement of infrastructures adapted to the current reality of caravaning, to ensure a positive experience both for users and municipalities. This new branch of tourism is an opportunity that must be managed wisely.
| Aspect | Detail |
|---|---|
| Minimum cost of new motorhome | 70,000 euros |
| Main buyer profile | Senior audience, medium-high purchasing power, environmentally conscious |
| Average daily spending per vehicle | 250 euros |
| Atlantic Show Exhibition | More than 400 vehicles; 16,000 m²; 20 brands |
| Available overnight area | Capacity for 500 motorhome users |
The reality is that the caravaning sector in Spain, and more specifically in Vigo, is in full effervescence, with a very specific audience and needs that are still unresolved by the administrations. Motorhomes are not just a means of transport, they are a lifestyle that demands spaces and regulations up to the task.
