The Montblanc Tourist Office has never missed one. Not a single time since the year 2000. This loyalty to the most important meeting of the tourism sector in Catalonia speaks volumes about the local commitment.
On April 16 and 17, 2026, Molins de Rei, in Baix Llobregat, hosted the 30th edition of the Technical Conferences of the Tourist Offices of Catalonia, organized by the Directorate General of Tourism.
A historic presence at the technical conferences
26 years without missing the event
Since its creation in 2000, the Montblanc Tourist Office has been continuously present at the conferences. This edition marked the twenty-sixth consecutive participation, a record that few can boast.
On several occasions, the Montblanc representation has had a prominent role, which strengthens its influence within the Catalan tourism sector.
The weight of Montblanc in the Catalan tourism sector
Montblanc not only attends out of commitment, but also takes advantage of the occasion to position itself as a benchmark in cultural and heritage tourism. This consistency brings visibility and opportunities to the municipality.
The fact that its Tourist Office has always been present indicates that the town has more tourist life than it seems from the outside.
The setting and the program of the conferences in Molins de Rei
Much more than a professional meeting
The conferences are not limited to lectures. The program combines visits to Molins de Rei, discovery of its attractions, and a tourism management model focused on heritage.
Baix Llobregat, as the host county, shows an example of how culture can be a driver of tourism, an idea that Montblanc embraces.
The Year of Cultural Tourism in the front row
This year, the focus was the Year of Cultural Tourism, with several technical presentations addressing challenges and opportunities in the sector. Montblanc, with its medieval heritage, fits perfectly into this dynamic.
The shared information and generated debate serve to adjust strategies and keep Montblanc attractive to visitors.
Organization and impact of the meeting
Key institutional collaboration
The Directorate General of Tourism, together with the Molins de Rei City Council, organizes the conferences year after year. This alliance consolidates the meeting as a reference point in the sector.
The local involvement ensures that each edition has its own touch, which makes attendees not get tired of repeating it.
A boost for the tourist offices
The conferences allow evaluation and sharing of best practices among tourist offices throughout Catalonia. Montblanc takes advantage to update itself and learn what is happening with the competition.
Furthermore, it serves to create networks and establish collaborations that directly benefit local tourism.
An event that Montblanc cannot afford to miss, and it will continue that way.
Cultural tourism is more than a trend: it is Montblanc’s calling card to the world. And the conferences, the platform not to miss the train.
Source of the article: Montblanc City Council
