The campaign that wants Tarragona shops to speak Catalan
This morning, Tarragona has taken the first steps to make Catalan the main language in its shops. The Learner Shops campaign is already underway for 2026 and comes with a combination of actions that will leave no one indifferent.
It is an initiative that combines awareness, training, and clear information about linguistic rights, aiming for Tarragona businesses to speak Catalan and do so with conviction.
Planned actions for the Learner Shops campaign
Awareness for a visible change
The first step is for shopkeepers and their customers to be aware of the importance of using Catalan. For this reason, the program focuses on awareness campaigns that highlight the benefits and normalization of the language in the streets.
Training to ensure confidence
Wanting to speak Catalan is not enough; you must know how to do it. Therefore, training sessions have been prepared for shop employees so they can serve customers in Catalan with confidence and naturalness. This reduces the fear of making mistakes and strengthens the linguistic commitment.
Linguistic rights at the center of information
Informing to empower
A shop that knows its rights and duties regarding the language knows how to act. The campaign includes materials and information channels to ensure everyone is aware of how to defend and exercise Catalan.
Institutional and community support
The Tarragona City Council leads this initiative, but the support is collective. From local entities to the customers themselves, everyone has a key role for the campaign to succeed.
Context and perspective in Tarragona
A necessary boost
Although Catalan is the native language, it is not always the most heard language in shops. This campaign arrives just in time to reverse this trend and reinforce the social use of Catalan in the city.
2026 as a turning point
With the campaign scheduled for all of 2026, Tarragona prepares for a change that affects not only the language but also the identity and social cohesion. The results will be seen in the next decade.
Learner Shops is not just a nice name; it is the commitment of a city that wants to speak Catalan.
The reality is that Tarragona stands up against linguistic indifference with a campaign that wants to make its commercial streets speak Catalan. 2026 will be a year to remember.
Sources consulted
- Tarragona City Council – Presentation of the Learner Shops 2026 campaign
Source of the article: Tarragona City Council
