Moors Giants 175 years: The official image of Santa Tecla 2026 in Tarragona
The Moorish Giants celebrate 175 years and are the protagonists of the official poster of Santa Tecla 2026 in Tarragona. This icon of the Popular Procession shines again with an image that combines tradition and modernity.
The festival, which will be held from September 15 to 24, will have novelties in its official merchandising, available from August 24. The festive markets are also a good place to visit.
Santa Tecla 2026 in Tarragona: a poster commemorating 175 years of Giants
Why are the Moorish Giants so special to Tarragona?
The Moorish Giants are part of the three century-old couples of the Popular Procession of Tarragona and have been present since 1851. Their history and unique dance have made them a beloved symbol for the city.
How has Mar Borrajo reinterpreted these century-old figures?
The graphic designer has simplified the original shapes through geometry and color, creating a fresh visual language that maintains the historical essence of the giants.
The creative process and the figure of Mar Borrajo
What elements inspire the poster’s design?
Details such as the giant handler’s viewer or the giantess’s pattern were the basis for a very careful abstraction, generating a striking and contemporary visual effect.
Who is Mar Borrajo and what does she bring to Santa Tecla?
Trained at the University of Barcelona and in Boston, Mar Borrajo is an expert in visual identity who combines teaching with cultural and editorial projects, bringing a unique and current touch to the festival’s image.
Official merchandising of Santa Tecla 2026 in Tarragona
What products does this year’s collection include?
- T-shirt of the Ball de Diables of Tarragona
- Backpack of the Colla de Diables Voramar del Serrallo and the Víbria
- Handkerchief of the Moixiganga of Tarragona
- Domàs of the Estela Foundation
- Fabric bag of the Portants Association of the Nanos Vells
- Bracelet of the Ball de Gitanes
- Fan of the Merchants of Via T
- Glass of the Cooperativa Combinats
- Badges and magnet of the Ball de Cossis
- Coasters of the Colla de Diables Voramar del Serrallo and the Víbria
- Baby onesie of the Tecletes
- New: hat of the Lion of Tarragona
Where and when can the merchandising be bought?
All official items will be on sale from August 24 at the Central Market of Tarragona and the El Lloro store, facilitating access for residents and visitors.
With 175 years of history, the Moorish Giants not only represent a living tradition but also a cultural heritage that is renewed every year thanks to local creativity and citizen participation. The combination of classic elements and a new graphic vision makes Santa Tecla 2026 an unmissable event for the city.
