Yzaguirre and Repsol, key sponsors of Santa Tecla 2026 in Tarragona
Yzaguirre renews its commitment to Santa Tecla and other Tarragona festivals. This iconic vermouth brand, together with major companies like Repsol and Estrella Damm, make up a sponsorship map supporting one of the most important festivals in the Camp de Tarragona.
But, who are the protagonists behind Tarragona’s main festival? Let’s take a closer look at the companies and entities that make Santa Tecla 2026 possible.
Main sponsors and economic relevance in Tarragona
What funds the festival is a direct reflection of the local business fabric. Yzaguirre, with more than 140 years in Reus, is a gastronomic symbol that crosses generations. But it is not alone: Repsol, with its industry in the Camp de Tarragona, and Estrella Damm, another brand with Catalan roots, lead the sponsorship.
Who are the main sponsors of Santa Tecla 2026?
Besides Yzaguirre, the main sponsors are Repsol, Estrella Damm, and Parc Central, a commercial nerve center of the city. This group provides maximum visibility and financial support to the festivals.
Why does this business support matter?
The weight of these companies indicates the importance Santa Tecla has for local identity and economy. It is a way to maintain a festival with tradition, but also with an eye toward the future.
Other collaborators that make the festival possible
The second level of support is formed by companies from various sectors, from chemical to tourism, which reinforce the festival with resources and presence.
Who are the main collaborators?
Carburos, Covestro, BBVA, Viamed, Grino, and the Tarragona City Campings complete this second level. It is interesting to see how such different sectors unite for a common cause.
How do the most local collaborators and the media contribute?
At the third level we find Tarragona Tourism, Tarragona Markets, EMT, and Ematsa, which provide essential public services. The official media TAC12, Tot Tecla TV, and Tarragona Radio also ensure dissemination and connection with the citizens.
Yzaguirre and the vermouth tradition at Santa Tecla
Yzaguirre’s presence is much more than a financial contribution: it symbolizes a cultural and gastronomic bond that has accompanied the festival for decades.
What is Yzaguirre’s relationship with Santa Tecla?
The brand is known for its tastings during the festival, especially at Serrallo, where vermouth and mussels are a classic. It also launches special bottles to commemorate each edition.
Why does Yzaguirre focus its main sponsorship on Sant Magí in 2026?
Although it reinforces its collaboration with Santa Tecla and Carnival, this year the brand puts the focus on Sant Magí, another relevant Tarragona festival, showing a broader and local strategy.
The reality is that Santa Tecla 2026 has diverse and strong support reflecting the economic and cultural importance of the festival in the region. Both large companies and local entities join forces to keep this tradition declared of Tourist and Heritage Interest alive.
