Action bets big on Spain with a new giant logistics center

At a time when supermarkets are fighting over every square meter, an unexpected player is making noise. While Mercadona, Carrefour, and Aldi are names that resonate in every corner, a discreet yet ambitious rival is preparing a move that could change the landscape.

With more than 3,300 stores and twenty million weekly customers in Europe, this chain has chosen to intensify its bet in Spain, a market that is not willing to give up easily. But what is behind this massive move?

Action and the new logistics center in Banyeres del Penedès

A center that doubles the capacity of Illescas

After installing a 50,000 m² logistics center in Illescas (Toledo), Action has decided not to settle. The new center in Banyeres del Penedès, with its 104,000 square meters, will become one of the pillars of its distribution in Spain. This infrastructure will be key to managing the chain’s expansion, which already has 108 stores spread across the Spanish geography, including recent openings in Madrid, Granada, and Barcelona.

European strategy and multinational presence

The project is not just local: it is part of a broader European strategy. Besides Spain, Action is deploying logistics centers in Italy and France, with plans to open 400 stores in Europe by 2026, including its entry into Croatia and Slovenia, and the planned expansion into Bulgaria in 2027. This massive bet shows the desire to become a major player in the discount retail sector.

Competition in the sector: Mercadona, Carrefour, and Aldi

A fiercely contested market

Spain is an intense playing field for supermarkets, where Mercadona is the undisputed leader. However, the emergence of Action demonstrates that competition is not limited to the best-known brands. This Swiss discount chain is creating an alternative ecosystem that tests the ability of Mercadona, Carrefour, and Aldi to maintain their market share.

Prices and strategies that entice the consumer

Action plays the card of competitive prices and closeness to the customer, a formula that, according to several experts, manages to capture an audience very sensitive to the current economic crisis. Thus, despite the strength of the big chains, consumers are looking for new alternatives that offer value without sacrificing quality.

If you want to know the curiosities about the schedules at Mercadona, Carrefour, and Aldi, you can check the most surprising details about their hours at Mercadona, a factor that shapes the shopping experience.

The global expansion strategy and future arrival in the United States

A look beyond Europe

Action’s plan is not limited to Europe. Its first incursion into the United States is scheduled for late 2027 or early 2028, when it will open a store in the southeast of the country. This decision reflects a gradual and calculated expansion model, aiming to adapt to the needs of a global consumer seeking competitive prices in a challenging economic context.

Impact and immediate future

With this new logistics center in Tarragona and its line of openings, Action positions itself as one of the players that could rebalance the scale among the big supermarkets. The strategy also includes continuous growth in Spain, where the chain not only consolidates its presence but multiplies it, preparing to compete head-to-head with the most iconic brands in the sector.

For those looking to compare prices, especially on basic products, updated data on milk prices at Mercadona and other supermarkets can be found, helping to better understand the market.

The reality is that the arrival of this logistics giant in Tarragona clearly shows that the distribution sector in Spain is experiencing a moment of change and dynamism that can benefit the consumer, offering more options and competitiveness.